Are YOU Wondering…

How to Get Technical and Non-Technical Professionals Working Together – Productively and Profitably – for Business Success?

Business babble and techno-speak create barriers to business development. When technical professionals, sales and marketing executives, and clients all speak their own language, resentments grow, projects falter, and sales don’t close.

There’s no reason to perpetuate the entrenched, discipline-driven, status quo behaviors preventing your company, and you, from moving forward.

In Do YOU Mean Business?, you’ll find the perfect marriage between technical and non-technical, between theoretical and practical, that will enable you to:

  • Collapse the interdepartmental fiefdoms within your company walls
  • Make your engineers your best advocates and partners in creating value for clients
  • Create multi-disciplinary teams that work
  • Enhance your value on the job and advance your career
  • Stop leaving mixed messages and money on the table

“Do YOU Mean Business should be the required ‘field manual’ for any entrepreneur, sales or engineering leader. Now I know how to make engineers my best advocates and partners in creating value for my clients.”

— James R. Kanary, Business Unit Manager, Healthcare Information Technology industry

Do YOU Mean Business?: Technical/Non-Technical Collaboration, Business Development and YOU is a must-read for:

  •  Engineers and Technical Professionals who are part of Multi-disciplinary Teams
  • Sales and Marketing Professionals who need their Technical colleagues in the Sales Process
  • Entrepreneurs and Owners of Manufacturing and Service Companies
  • Service Professionals and Consultants in Technical Fields
  • Recent Graduates in their first professional roles

Babette Ten Haken wrote Do YOU Mean Business? in response to what she heard from clients when they downsized in 2008. Owners asked their engineers to start generating business. These technical professionals were very uncomfortable in their new roles, and they rattled off one-size-fits-all sales spiels. This was not only inadequate, but also made them look out of touch and amateurish to prospective clients and current customers. In her new book, Babette gives these technical professionals and their non-technical counterparts a clear road-map to succeed.

 

Get your copy of Do YOU Mean Business? now and start working together to innovate, solve problems, make customers happy and close sales!