Business Boot Camp for an Us versus Them world.
If you are a sales or business entrepreneur, it’s time to learn to use the left side of your brain! If you are a technical professional or the CEO of your own start-up, the right side of your brain is waiting. Understanding how the folks seated around the business table communicate, process information, and make buying decisions, drives revenue through your organization.
Have you ever thought of selling or engineering like that?
What does “business” look like, from your perspective? Is it full of “slinging the lingo”? Do meetings sound like a bunch of business babble and techno-speak, which succeed in creating barriers to business development, rather than bridges to collaboration?
To be successful today requires a major rethinking of what works… In Do YOu Mean Business? Babette Ten Haken challenges traditional stereotypes and shows you what actually works in today’s business environment.” – Jill Konrath, business strategist and author of Selling to BIG Companies and SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers
There’s no reason to perpetuate the entrenched, discipline-driven, status quo behaviors preventing your company, and you, from moving forward. Those days are gone.
“Do YOU Mean Business should be the required ‘field manual’ for any entrepreneur, sales or engineering leader. Now I know how to make engineers my best advocates and partners in creating value for my clients.” – James R. Kanary, Business Unit Manager, Healthcare Information Technology industry
In Do YOU Mean Business?, you’ll find the perfect marriage between technical and non-technical, between theoretical and practical, that will enable you to:
- Collapse the interdepartmental fiefdoms within your company, or venture’s, walls
- Make your engineers your best advocates and business development partners in creating value for clients
- Develop sales teams, or hire your first VP of Sales, so everyone is comfortable and conversant working with, and selling to, technical companies and investors
- Create multi-disciplinary teams that drive revenue
- Enhance your value on the job and advance your career
- Stop leaving mixed messages and money on the table
“In 15 years of recruiting civil engineers I have found the most successful Business Line Leaders and CXOs are the ones who artfully blend engineering knowledge with business development skills; not an easy task…. Do YOU Mean Business? challenges the stereotypes of engineers and business development professionals, who dwell under the same roof but operate in different silos.” – Matt Barcus, Managing Principal, Precision Executive Search
Do YOU Mean Business?: Technical/Non-Technical Collaboration, Business Development and YOU is a must-read for:
- Engineers and Technical Professionals working on cross-functional project teams
- Sales and Marketing Professionals who are leaving sales dollars on the table by avoiding working with – or selling to – their technical colleagues
- Technical Entrepreneurs who are uncomfortable pitching to VC and Angel investors and Business Entrepreneurs who don’t understand how revenue is created and moves through their company
- Sales Engineers and Business Development Professionals who are tired of being marginalized in their roles
- Mature manufacturing and service companies who are uncomfortable in a globally competitive, digital millennium marketplace that requires lean, agile, and cross-functional thinking
- Recent Technical Graduates in their first professional roles
Babette takes the seemingly complex and makes it easy to understand, and more important, easy to implement as it relates to creating and growing a business… Read this book, implement her strategies, and you will learn to focus on what really matters.” – Sam Richter, best-selling author and speaker, author of Take the Cold Out of Cold Calling
Get your copy of Do YOU Mean Business? now. Let’s start working together to innovate, solve problems, make customers happy and close those deals!
Packed solid with great information that can be implemented immediately. I never thought I’d ever find a business bootcamp in a book, but this is it! Excellent and highly recommended. - Mach1′s review on Amazon.com
